From the streets of Brooklyn and a pursuit within the Latin market, Puerto Rican breed J.I. is becoming the big man on campus. With a knack to create music which resonates as a street disciple, his growth is being tested from trolls looking for his spot. In the brand new video Murda, J.I reminds people he isn't one to mess with and will remain the prince of NY. Under the direction of Austin McCraken we find J.I. on the late night shift with his squad roaming around the city of New York, When you have had his level of success, shouldn't you feel untouchable?